What is employee advocacy, and how does Cosign support it?
Employee advocacy is when employees actively share company-approved content on their own networks, which increases brand reach and trust. Cosign makes this easy by providing ready-to-share, impactful content, empowering your team to become authentic advocates for your brand.
How much time do employees need to spend on Cosign?
Very little! Cosign is designed to be quick and easy. We deliver curated content that employees can share with just one click. They can stay engaged without taking time away from their main responsibilities.
How do you measure the success of employee advocacy?
With Cosign’s analytics dashboard, you can track key metrics like reach, engagement, and impressions across employee networks. This data helps you understand what resonates with audiences and optimize your content for even greater impact.
Can we customize the content our employees share?
Yes! We work with your team to create customized content that aligns with your brand's voice, values, and goals. You can tailor messages for specific audiences and even provide employees with different content options to keep sharing authentic.
Is employee advocacy really more effective than traditional ads?
Studies show that employee-shared content is trusted much more than ads from brands. Plus, posts shared by employees typically receive much higher engagement rates. With Cosign, you’re tapping into this organic, trust-based reach without relying on paid advertising.
How does Cosign handle privacy and compliance?
Employee privacy and compliance are top priorities for us. Cosign only shares company-approved content that respects privacy standards. Employees are in control of what they share, and our platform is designed to adhere to data privacy and compliance regulations.
How do we encourage employees to participate?
We help make participation simple and rewarding. With minimal effort required and ready-to-share content, employees can advocate for the brand without it feeling like extra work. We also offer tools and tips for creating an internal culture of advocacy and engagement.
